Page speed plays a critical role when ranking your website on the first page of Google and the other search engines. Page speed has an impact on how long a visitor stays on your website, how many of your visitors convert into paying customers, and where your website ranks in organic search.

Website speed can have a negative or positive impact on the revenue of your business. That’s why you need to pay close attention to the speed of loading of your website to rank it higher in the search engines and improve the bottom line of your company.

This article answers the question of – How does website speed affect SEO, and what are some of the top tips for making a website faster?

With so many factors to consider when ranking a website on the first page of Google, one thing that gets pushed back is optimizing page speed. Most people don’t understand how it affects the rankings of their web page in search results. They don’t see the value of spending some time and money to improve the speed of loading of their web page due to this reason. There are many things you can do to improve the speed of your website.

Here are the top tips for making your website load faster.

Get Better Web Hosting

The first thing you need to do is to ditch your budget web hosting provider. Most people try to save money by investing in shared web hosting when starting in business. Shared hosting is great for a start-up venture. But when your business grows, shared hosting may cram your site and reduce its performance.

Potential visitors to your website spend only 2-3 seconds until the site loads. If your site doesn’t load within these 2-3 seconds, you will lose most of these visitors as they will go to your competition instead of wasting their precious time until your website loads.

Amazon says that a difference of just 100 milliseconds was enough to reduce their sales by 1%. Many other businesses have also voiced the same concern. If your website isn’t optimized for speed, you will be leaving a lot of money on the table. That’s why you need to choose a dedicated hosting package if you have a sizeable website.

Enable Web Compression On Your Hosting

Enabling compression is another important tip to make your website faster and increase its rankings on Google and the other search engines. GZip compression can reduce the time your website takes to download JavaScript, CSS, and HTML files.

These files will be downloaded as much smaller files by enabling GZip compression. All modern browsers support GZip compression and your visitor won’t be affected with it. Modern browsers automatically process GZip compression for all HTTP requests.

Turn On Website Browser Caching

Enabling browser caching is another tip to improve the speed of your website. When you enable browser caching, the elements of your website are stored in the browser of your visitor so that that the next time he or she visits the website, their browser will load your page without having to send another HTTP request.

Once the elements are stored in the browser of the visitor, only new elements need to be downloaded by sending HTTP requests.

Use JavaScript and CSS Minification

Minifying the Javascript and CSS resources is another important tip to improve the speed of your website. It removes unnecessary white space and file sizes as well as the time it takes to download these elements.

Today, there are several online tools to minify CSS and Javascript resources on your website. You don’t have to do it manually like in the past.

Media File Optimization

You need to optimize all media files on the website. This is important to improve the page speed of your site. Many people simply shoot a photo with their smartphone and upload it without resizing the photo. Such an image is at least 4 times bigger than what is actually needed. It will slow down your website considerably – especially for mobile users.

Optimizing all media files will improve the speed of your website.

Page speed plays an important part in ranking your site in the search engines. It affects how many of your visitors convert into paying customers. The aforementioned article provides information on how website speed affects SEO, and what are some of the top tips for making a website faster.